The key to success of Data Analytics projects is not only to ask questions on what you know but also to ask questions about what you don’t know.
It is important to encourage the stakeholders to ask the unknown as more questions are asked more hidden gems will come out of the large pool of data which can be addressed analytically.
There are things you know, you don’t know and there are things you don’t know, you don’t.
Data Analytics is the business of finding things, you don’t know, you don’t know.
So keep asking questions!!
Happy mining!! Oops… Data mining!