Many banks believe they can improve profits through information-based continuous relationship marketing (CRM). A better understanding of customer needs can help them acquire new customers, sell more products to those …
Advanced AnalyticsAnalyticsBankingBusiness AnalyticsCampaign ManagementCRMCustomer AnalyticsCustomer FocusCustomer IntelligenceCustomer Relationship ManagementPredictive ModelingStatistical AnalysisValue Innovation