Customer Intelligence

Are you doing analytics? Think again! It seems anyone who has an excel spreadsheet does analytics. Anyone who has calculated sum, mean, etc., created some charts, got some data files …

The Customer-driven Business Model Think of the Customer-driven business model as a loyalty machine. Get your business running this way, get your act right, and Customer loyalty is the natural …

Many banks believe they can improve profits through information-based continuous relationship marketing (CRM). A better understanding of customer needs can help them acquire new customers, sell more products to those …