There was a time when the telco industry served the interests of public at very affordable costs, the voice calling facility was very much in conformance with the ever thrifty …
Tag:
Customer Analytics
- Advanced AnalyticsAnalyticsAustraliaBusiness AnalyticsCustomer AnalyticsData AnalyticsData MiningPredictive ModelingStatistical AnalysisValue Innovation
Analytics : Most bastardised word in the industry today
Are you doing analytics? Think again! It seems anyone who has an excel spreadsheet does analytics. Anyone who has calculated sum, mean, etc., created some charts, got some data files …
- AnalyticsAustraliaBusiness AnalyticsCLTVCRMCustomer AnalyticsCustomer IntelligenceCustomer Lifetime ValueCustomer LoyaltyCustomer RetentionData AnalyticsPredictive Modeling
A step-by-step guide to Successful CRM
The Customer-driven Business Model Think of the Customer-driven business model as a loyalty machine. Get your business running this way, get your act right, and Customer loyalty is the natural …
- Advanced AnalyticsAnalyticsBankingBusiness AnalyticsCampaign ManagementCRMCustomer AnalyticsCustomer FocusCustomer IntelligenceCustomer Relationship ManagementPredictive ModelingStatistical AnalysisValue Innovation
What leading banks are learning about big databases and marketing
Many banks believe they can improve profits through information-based continuous relationship marketing (CRM). A better understanding of customer needs can help them acquire new customers, sell more products to those …
- Advanced AnalyticsBusiness AnalyticsCustomer AnalyticsData MiningNet Promoter ScoreNPSPredictive ModelingStatistical AnalysisStrategy
Net Promoter Score: How to Calculate Your NPS
Net Promoter Score(NPS) is based on the fundamental perspective that every company’s customers can be divided into three categories: Promoters, Passives, and Detractors. By asking one simple question — How …
- Advanced AnalyticsAustraliaBusiness AnalyticsCustomer AnalyticsData MiningPredictive ModelingStatistical AnalysisStrategy
Whale Sharks to Wheat Yields: Unveiling the Unexpected Power of Analytics
Beyond the Familiar: While personalized shopping recommendations often come to mind when discussing analytics, its power extends far beyond familiar territory. Today, we dive into lesser-known success stories that showcase …
- Advanced AnalyticsBusiness AnalyticsCustomer AnalyticsData MiningPredictive ModelingStatistical AnalysisStrategy
Marketing Segmentation – A Customer Centric View for Retail
From Shelves to Satisfaction: How Best Buy Championed Customer Centricity with Segmentation (A Real-Life Success Story) Remember the days of wandering through electronics stores overwhelmed by endless product rows? That …