Marketing Segmentation – A Customer Centric View for Retail : A Great Example

Marketing Segmentation

Dr. Capon talks with Ron Boire, former Executive Vice president at Best Buy. Explains how Best Buy became Customer Centric from a Product Centric Company and how did it help them.

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Written by Shailendra Kumar
Shailendra is a thought-leader and visionary in the cognitive and analytics space. With the sole motto of making money out of data, he has helped multiple organisations across the globe to generate incremental revenue or optimise cost using machine learning and advanced analytics techniques.