Many banks believe they can improve profits through information-based continuous relationship marketing (CRM). A better understanding of customer needs can help them acquire new customers, sell more products to those …
Marketing From The Inside With “In-House CMR” …Customer-Managed Relationship Banking The 21st century is all about empowerment and personalized experiences. Does your bank reflect this reality, or is it stuck …
It’s very simple. The Model currently in use is all wrong. It’s badly flawed because it is incomplete and a fraud! A 20th Century Technology Model trying to do business …
The way in which companies interact with their customers has changed dramatically over the past few years. A customer’s continuing business is no longer guaranteed. As a result, companies have …
Driving Customer Retention, Development, and Profit For traditional Financial Services Institutions (FSI’s), it is becoming increasingly difficult to capture competitors especially since competitors are becoming larger, and more non-FSI’s are …
1 WHY CALCULATE CUSTOMER LIFETIME VALUE? 1.1 The Value of Customer Loyalty Companies worldwide are investing billions of dollars in Customer Relationship Marketing (CRM) strategies and the technology to deliver …