Home Advanced Analytics Experience Banking Reimagined: Empowering Customers in the 21st Century


Marketing From The Inside With “In-House CMR”
…Customer-Managed Relationship Banking

The 21st century is all about empowerment and personalized experiences. Does your bank reflect this reality, or is it stuck in the past? The answer lies in Customer Managed Relationships (CMR), a revolutionary approach that puts customers in control.

Selling more products and services to your existing customers, employees, shareholders, and affiliate company customers is the most productive, cost-efficient answer to achieving long-term marketing success!

Deliver a higher level of satisfaction by rewarding customer,  employee, and shareholder loyalty… and motivate your own family to become your in-house sales force…for a lifetime!

Imagine being able to:

  • Tailor your banking experience: Choose investment options, set spending limits, and manage accounts intuitively through intuitive dashboards.
  • Gain real-time financial insights: Track progress towards goals, identify spending patterns, and receive personalized recommendations driven by AI.
  • Interact with your bank on your terms: Access services 24/7 via mobile app, chatbot, or video banking, eliminating branch visits.

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The CMR Advantage:

  • Increased customer engagement and loyalty: Empowered customers become loyal advocates.
  • Improved operational efficiency: Fewer branch visits and streamlined processes reduce costs.
  • Enhanced data-driven insights: Personalized offerings drive higher revenue and profitability.

Here is how CMR is evolving in today’s day and age.

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A concept or a reality??

Is your bank embracing CMR? If not, they’re missing out. Start asking questions, demand a personalized experience, and choose a bank that invests in your financial future. The 21st century is here, and it’s time for banking to catch up.

Customer Managed Relationship is going to be the new way of banking in the 21st century. Can you see your bank moving to the 21st century or is it still living in the 20th century?

Join the conversation on LinkedIn (shameless plug: Shailendra Kumar) and Twitter (Shailendra Kumar), share your thoughts.

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