There has been a lot of talk about the unstructured data since the conversation around big data started or shall we say that one of the reason of big data’s …
Marketing From The Inside With “In-House CMR” …Customer-Managed Relationship Banking The 21st century is all about empowerment and personalized experiences. Does your bank reflect this reality, or is it stuck …
It’s very simple. The Model currently in use is all wrong. It’s badly flawed because it is incomplete and a fraud! A 20th Century Technology Model trying to do business …
The way in which companies interact with their customers has changed dramatically over the past few years. A customer’s continuing business is no longer guaranteed. As a result, companies have …
Driving Customer Retention, Development, and Profit For traditional Financial Services Institutions (FSI’s), it is becoming increasingly difficult to capture competitors especially since competitors are becoming larger, and more non-FSI’s are …
1 WHY CALCULATE CUSTOMER LIFETIME VALUE? 1.1 The Value of Customer Loyalty Companies worldwide are investing billions of dollars in Customer Relationship Marketing (CRM) strategies and the technology to deliver …
It is critical to understand the multitude of variations of customer loyalty if a company is to win customers, increase market share and achieve high performance. You’ve gone to great …
The following are the rules that will help your loyalty program stand-out: Create targeted and relevant interactions with your customers. Recognize and reward customers in Real Time across multiple channels, …
Do you have Loyalty Data? Do you know what makes a good customer? Loyal, high value, cross buyers, up-traders Do you know what makes a bad customer? Fraud, poor payers, …