Loyality-Strategy

The following are the rules that will help your loyalty program stand-out:

  • Create targeted and relevant interactions with your customers.
  • Recognize and reward customers in Real Time across multiple channels, i.e.  instant rewards.
  • Integrate partners to deliver a differentiated customer experience.
  • Develop communities using social media and networking.

Know thy Customer and serve to their needs.

Just a thought: We reward our customers for not shopping with us…. but if we start rewarding our valuable customers, they will never stop shopping with us.

Retention is always better than winback as one happy customer tells three other customers while one unhappy customer tells thirteen.

Shailendra Kumar

Royal - 1 Database Marketing: Analyzing and Managing Customers (International Series in Quantitative Marketing)
Royal - 2 Maximizing Revenue & Margin From Your Existing Customers In Recession & Recovery
Written by Shailendra Kumar
Shailendra is a thought-leader and visionary in the cognitive and analytics space. With the sole motto of making money out of data, he has helped multiple organisations across the globe to generate incremental revenue or optimise cost using machine learning and advanced analytics techniques.