The following are the rules that will help your loyalty program stand-out: Create targeted and relevant interactions with your customers. Recognize and reward customers in Real Time across multiple channels, …
Shailendra Kumar
Shailendra Kumar
Shailendra is a thought-leader and visionary in the cognitive and analytics space. With the sole motto of making money out of data, he has helped multiple organisations across the globe to generate incremental revenue or optimise cost using machine learning and advanced analytics techniques.
- Advanced AnalyticsAustraliaBusiness AnalyticsCustomer AnalyticsCustomer LoyaltyData MiningLoyaltyNet Promoter ScoreNPSPredictive ModelingStatistical AnalysisStrategySustainable PopulationText MiningTime Series AnalysisVideo Tutorial
- Advanced AnalyticsAustraliaBusiness AnalyticsCustomer AnalyticsPredictive ModelingStatistical AnalysisStrategyVideo Tutorial
Understanding Regression Analysis
A real good explanation of what is regression analysis. Shailendra
- Advanced AnalyticsAustraliaBusiness AnalyticsCustomer AnalyticsCustomer LoyaltyLoyaltyNet Promoter ScoreNPSPredictive ModelingStatistical AnalysisStrategyVideo Tutorial
Customer Loyalty: It all counts!!!
Do you have Loyalty Data? Do you know what makes a good customer? Loyal, high value, cross buyers, up-traders Do you know what makes a bad customer? Fraud, poor payers, …
- Advanced AnalyticsBusiness AnalyticsCustomer AnalyticsData MiningNet Promoter ScoreNPSPredictive ModelingStatistical AnalysisStrategy
Net Promoter Score: How to Calculate Your NPS
Net Promoter Score(NPS) is based on the fundamental perspective that every company’s customers can be divided into three categories: Promoters, Passives, and Detractors. By asking one simple question — How …
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There are things we know we don’t know and there are things we don’t know, we don’t know
It’s like a treasure hunt for hidden insights, waiting to unlock game-changing discoveries and propel your business towards success. Mind (e) Your Data: Data is often seen as cold, static …
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Customer Loyalty Decoded: How a Bakery Unveiled the Churn-Buster Formula with Statistical Modeling
From Crumbling Sales to a Flourishing Future: Imagine a charming bakery facing a disheartening reality: loyal customers vanishing, leaving profits deflated. This was the plight of “Sweet Surrender,” a beloved …
Imagine knowing your customers so well, you can predict their needs before they even arise. That’s the power of customer segmentation – a transformative marketing strategy that’s no longer an …
- Advanced AnalyticsAustraliaBusiness AnalyticsCustomer AnalyticsData MiningPredictive ModelingStatistical AnalysisStrategy
Whale Sharks to Wheat Yields: Unveiling the Unexpected Power of Analytics
Beyond the Familiar: While personalized shopping recommendations often come to mind when discussing analytics, its power extends far beyond familiar territory. Today, we dive into lesser-known success stories that showcase …
- Advanced AnalyticsBusiness AnalyticsCustomer AnalyticsData MiningPredictive ModelingStatistical AnalysisStrategy
Marketing Segmentation – A Customer Centric View for Retail
From Shelves to Satisfaction: How Best Buy Championed Customer Centricity with Segmentation (A Real-Life Success Story) Remember the days of wandering through electronics stores overwhelmed by endless product rows? That …
- Advanced AnalyticsBusiness AnalyticsCustomer AnalyticsData MiningPredictive ModelingStatistical AnalysisVideo Tutorial
Explaining Correlation and Linear Regression
Ever wondered if your coffee habit fuels stock market rallies? The world of statistics can be alluring, yet shrouded in mystery. Today, we delve into two key concepts – correlation …