Do you have Loyalty Data? Do you know what makes a good customer? Loyal, high value, cross buyers, up-traders Do you know what makes a bad customer? Fraud, poor payers, …
Net Promoter Score(NPS) is based on the fundamental perspective that every company’s customers can be divided into three categories: Promoters, Passives, and Detractors. By asking one simple question — How …
It’s like a treasure hunt for hidden insights, waiting to unlock game-changing discoveries and propel your business towards success. Mind (e) Your Data: Data is often seen as cold, static …
From Crumbling Sales to a Flourishing Future: Imagine a charming bakery facing a disheartening reality: loyal customers vanishing, leaving profits deflated. This was the plight of “Sweet Surrender,” a beloved …
Imagine knowing your customers so well, you can predict their needs before they even arise. That’s the power of customer segmentation – a transformative marketing strategy that’s no longer an …
Beyond the Familiar: While personalized shopping recommendations often come to mind when discussing analytics, its power extends far beyond familiar territory. Today, we dive into lesser-known success stories that showcase …
From Shelves to Satisfaction: How Best Buy Championed Customer Centricity with Segmentation (A Real-Life Success Story) Remember the days of wandering through electronics stores overwhelmed by endless product rows? That …
Ever wondered if your coffee habit fuels stock market rallies? The world of statistics can be alluring, yet shrouded in mystery. Today, we delve into two key concepts – correlation …
Simplified Data Mining explained in plain English Join the conversation on LinkedIn (shameless plug: Shailendra Kumar) and Twitter (Shailendra Kumar), share your thoughts.
Based on the data provided by the Australian Bureau of Statistics, let us have a look at the immigration into various states: It is clearly seen that the number of …