Driving Customer Retention, Development, and Profit For traditional Financial Services Institutions (FSI’s), it is becoming increasingly difficult to capture competitors especially since competitors are becoming larger, and more non-FSI’s are …
Statistical Analysis
- Advanced AnalyticsBankingBusiness AnalyticsCampaign ManagementCRMCustomer AnalyticsCustomer FocusCustomer IntelligenceCustomer LoyaltyCustomer Relationship ManagementCustomer RetentionData MiningFinancial ServicesLoyaltyPredictive ModelingStatistical AnalysisStrategyValue Innovation
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PREDICTING AND USING CUSTOMER LIFETIME VALUE TO IMPROVE PROFITABILITY
1 WHY CALCULATE CUSTOMER LIFETIME VALUE? 1.1 The Value of Customer Loyalty Companies worldwide are investing billions of dollars in Customer Relationship Marketing (CRM) strategies and the technology to deliver …
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Do You Think Your Customers Are Loyal? Think Again
It is critical to understand the multitude of variations of customer loyalty if a company is to win customers, increase market share and achieve high performance. You’ve gone to great …
- Advanced AnalyticsAustraliaBusiness AnalyticsCustomer AnalyticsCustomer LoyaltyData MiningLoyaltyNet Promoter ScoreNPSPredictive ModelingStatistical AnalysisStrategySustainable PopulationText MiningTime Series AnalysisVideo Tutorial
Rules of a High-Impact Loyalty Strategy
The following are the rules that will help your loyalty program stand-out: Create targeted and relevant interactions with your customers. Recognize and reward customers in Real Time across multiple channels, …
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Understanding Regression Analysis
A real good explanation of what is regression analysis. Shailendra
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Customer Loyalty: It all counts!!!
Do you have Loyalty Data? Do you know what makes a good customer? Loyal, high value, cross buyers, up-traders Do you know what makes a bad customer? Fraud, poor payers, …
- Advanced AnalyticsBusiness AnalyticsCustomer AnalyticsData MiningNet Promoter ScoreNPSPredictive ModelingStatistical AnalysisStrategy
Net Promoter Score: How to Calculate Your NPS
Net Promoter Score(NPS) is based on the fundamental perspective that every company’s customers can be divided into three categories: Promoters, Passives, and Detractors. By asking one simple question — How …
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Whale Sharks to Wheat Yields: Unveiling the Unexpected Power of Analytics
Beyond the Familiar: While personalized shopping recommendations often come to mind when discussing analytics, its power extends far beyond familiar territory. Today, we dive into lesser-known success stories that showcase …
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Marketing Segmentation – A Customer Centric View for Retail
From Shelves to Satisfaction: How Best Buy Championed Customer Centricity with Segmentation (A Real-Life Success Story) Remember the days of wandering through electronics stores overwhelmed by endless product rows? That …
- Advanced AnalyticsBusiness AnalyticsCustomer AnalyticsData MiningPredictive ModelingStatistical AnalysisVideo Tutorial
Explaining Correlation and Linear Regression
Ever wondered if your coffee habit fuels stock market rallies? The world of statistics can be alluring, yet shrouded in mystery. Today, we delve into two key concepts – correlation …