Artificial Intelligence (AI) has been a game-changer in many industries, including retail. The retail industry is one of the most competitive, with businesses always searching for ways to gain an …
There was a time when the telco industry served the interests of public at very affordable costs, the voice calling facility was very much in conformance with the ever thrifty …
The Customer-driven Business Model Think of the Customer-driven business model as a loyalty machine. Get your business running this way, get your act right, and Customer loyalty is the natural …
It’s very simple. The Model currently in use is all wrong. It’s badly flawed because it is incomplete and a fraud! A 20th Century Technology Model trying to do business …
The way in which companies interact with their customers has changed dramatically over the past few years. A customer’s continuing business is no longer guaranteed. As a result, companies have …
Driving Customer Retention, Development, and Profit For traditional Financial Services Institutions (FSI’s), it is becoming increasingly difficult to capture competitors especially since competitors are becoming larger, and more non-FSI’s are …
1 WHY CALCULATE CUSTOMER LIFETIME VALUE? 1.1 The Value of Customer Loyalty Companies worldwide are investing billions of dollars in Customer Relationship Marketing (CRM) strategies and the technology to deliver …
It is critical to understand the multitude of variations of customer loyalty if a company is to win customers, increase market share and achieve high performance. You’ve gone to great …